BottegaVerde Vitamina C social media launch - with Blackball Production
things we considered:
- A visual composition that, through the appropriate choice of subjects, set design, color palette, graphics and sound design, vehicles the concept of the line: natural superfood active and technological active of performance, enhancing sustainability and naturalness.
- Narratives that emphasize the objectives by looking for associations between the gestures of the beauty routine and evocative, but never rhetorical images of nature.
- The centrality of the product (pack and content) in constant dialogue with the subject (skin, face, eyes, hands, etc.).
Please note that for privacy and copyright reasons I am not able to show the complete presentation and concept.